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Introduction - Consumer Advertising During the Great Depression: A Resource Guide - Research Guides at Library of Congress

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This guide explores primary and secondary sources that examine the advertising industry from 1929 to 1933, including advertising agencies, consumer protection groups, and topical sources on gender, race, and radio in advertising.

[Thrifty wives help! In these days of depression our incomes are less and it is absolutely necessary that each member of the household work together in getting as much for their money as possible.] September 03, 1931, Home Edition, Page 9, Image 9. The Indianapolis Times. Chronicling America: Historic American Newspapers. At the height of the 1920s, average Americans spent more and more of their disposable income on major durable consumer goods.1 The U.S. consumer economy and stock market was booming throughout the 'Roaring Twenties,' with stocks reaching their highest point in September…

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