flâneur

Coworking with Matthew Smolin

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On Wednesdays, we wear pink spotlight Retail Brew’s readers. Want to be featured in an upcoming edition? Click here to introduce yourself. Matthew Smolin is co-founder and CEO of Hang, which offers an omnichannel loyalty program solution, working with brands like Ulta, Asics, and Budweiser. How would you describe your job to someone who doesn’t work in retail? When you’re shopping and making a purchase, the brand may have asked if you want to join their loyalty program. They’ll usually offer you some kind of discount or reward if you do this, in an attempt to make it worth your while. The thing is, most of these programs don’t work. We’re rethinking brand loyalty from the bottom up and adding in new levels of personalization and gamification. We think loyalty should be fun and engaging—and most of the time, it is not. This isn’t only a good thing for consumers, but also for the major retailers we work with who are able to better understand their customers and see them return more often

Matthew Smolin By Erin Cabrey March 5, 2024 • 3 min read TOPICS: E-Commerce / Consumer Experience / Loyalty & Retention On Wednesdays, we wear pink spotlight Retail Brew’s readers. Want to be featured in an upcoming edition? Click here to introduce yourself. Matthew Smolin is co-founder and CEO of Hang, which offers an omnichannel loyalty program solution, working with brands like Ulta, Asics, and Budweiser. How would you describe your job to someone who doesn’t work in retail? When you’re shopping and making a purchase, the brand may have asked if you want to join their loyalty program. They’

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