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Taylor Lorenz on X: "They’re calling social media managers “growth engineers” now, she’s 100% spot on with this analysis" / X

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To view keyboard shortcuts, press question mark View keyboard shortcuts Home Explore Notifications Chat Grok Premium 50% off Profile More Post Pari @geeliimittii Post See new posts Conversation Taylor Lorenz @TaylorLorenz They’re calling social media managers “growth engineers” now, she’s 100% spot on with this analysis Quote yam @sighyam · Apr 11 just watched this lady’s video where she argues that the language surrounding marketing roles is going through a rebrand/process of masculinisation in order to make them sound new/data driven and “serious” for men 1:13 3:17 AM · Apr 12, 2026 · 207.2K Views 2 1.1K 8K 1.3K Relevant View quotes Only some accounts can reply. Nathan Baschez @nbaschez · 13h There is a real thing people are calling “GTM engjneering” where people write code to build systems that help sales people but in the case of a social media manager as a “growth engineer” I completely agree with you 1 1 21 3.1K Taylor Lorenz @TaylorLorenz · 13h yeah that makes sense, the SMM to

@TaylorLorenz: They’re calling social media managers “growth engineers” now, she’s 100% spot on with this analysis

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