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Good design is no longer good enough - by Elan Miller

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If the last bull cycle gave an unfair advantage to those who were able to engineer software, the next will belong to those who are able to earn and sustain attention. We’re in the early innings of what might be the biggest shift of our tiny, lil lives: AI is making it 10x easier to launch new things for 1/10th of the cost. Just look at what Chamath tweeted the other day. Welcome to the new normal: Where cheaply made products and services are flooding the market at an unprecedented rate. For consumers, this means more choices and lower costs, but with so much competition, startups will need to work 10x harder to capture & maintain the attention of their audience. Keep in mind — not all attention is created equal. “Going viral,” or stealing attention is easy. It’s a growth hack; a short-term game. It’s the person streaking across the football field for five seconds of fame. Earning attention is hard. It’s a foundation for growth; the engine that helps brands thrive over the long-haul. It

Good design is no longer good enough A recipe for capturing attention, the world’s most valuable resource Elan Miller Jan 18, 2024 2 Share Not to be “that guy,” but I have a thesis brewing for 2024. The world's most precious resource isn’t gold or bitcoin; it’s attention. If the last bull cycle gave an unfair advantage to those who were able to engineer software, the next will belong to those who are able to earn and sustain attention. We’re in the early innings of what might be the biggest shift of our tiny, lil lives: AI is making it 10x easier to launch new things for 1/10th of the cost. Ju

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