The new economics of abundance - Omniscient Digital
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In 2019, dating apps looked like they’d killed professional matchmaking. Tinder had some 50 million users. Meeting someone was frictionless, free, and
In 2019, dating apps looked like they’d killed professional matchmaking. Tinder had some 50 million users. Meeting someone was frictionless, free, and infinite in supply. The human matchmaker seemed like a relic. It seemed, for a while, that a generation of suiters retreated from traditional methods of meeting partners (like through friends, clubs, and social gatherings) and leaned instead on frictionless digital matchmaking. But the trends and numbers seem to be inverting. Between 2023 and 2024, Tinder lost 594,000 users. Bumble lost 368,000. In the UK alone, 1.4 million people left…
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