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Deep Dive: Building an AI-Native Company | Contrary Research

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The open web is changing rapidly due to automated traffic. Nearly 50% of all internet traffic in 2025 is generated by bots, much of it from automated scrapers and crawlers that will soon outpace human traffic entirely. The implications of this shift represent a restructuring of the way information flows, how value is created, and who captures that value in our digital economy. Tags Updated July 15, 2025 11 min DEEP DIVE Authors Authors Maya Lekhi Senior Fellow Kyle Harrison General Partner @ Contrary Deep Dive Updated July 15, 2025 11 min For nearly forty years, openness has been a fundamental characteristic of the internet. The open web was founded on principles of openness, decentralization, universality, non-discrimination, collaborative development, consensus, and accessibility. This openness plays a crucial role in civic engagement and has enabled countless communities, creators, and knowledge-sharing platforms to flourish. This landscape is changing rapidly due to automated traff

An Internet Built for AI For nearly forty years , openness has been a fundamental characteristic of the internet. The open web was founded on principles of openness, decentralization, universality, non-discrimination, collaborative development, consensus, and accessibility. This openness plays a crucial role in civic engagement and has enabled countless communities, creators, and knowledge-sharing platforms to flourish. This landscape is changing rapidly due to automated traffic. Nearly 50% of all internet traffic in 2025 is generated by bots, much of it from automated scrapers and crawlers th

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