Tomo and Hard Launch: how to launch out of stealth and bet on your friends — New Ontologies
new-ontologies.com · 1,522 words · saved by 3 readers
A behind-the-scenes week with the Tomo launch
When I first met Justin Quan, the CEO of Tomo – to my great bewilderment, he showed me a picture of a ceiling-high tower of stacked Costco Chicken Bakes. After leaving a forward-deployed engineer job at Retool to start a company, cutting into personal costs became a running joke: how many chicken bakes could one survive off of until the market wanted the product he was building? Appallingly, 180 straight days of Costco Chicken Bakes. At lunch last week, I noticed Justin (thank god) was finally eating a salad. Despite the tongue-in-cheek company myth, the product Justin was working on –…
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