The Hypotheses Behind Reforge’s Journey From $0 to $30M — Brian Balfour
In 2016 I created a doc that spelled out my hypotheses for starting Reforge. Many ended up being true (surprisingly) and were the foundation of going from $0M to $30M.
The first thing I ever created (even before incorporating) for Reforge was a Business Hypothesis Canvas. Here is the actual one I wrote for Reforge in 2016 . If you are like me, when I get a new business my idea my brain runs in a million different directions. The Business Hypothesis Canvas helped me: Structure the brain chaos into something coherent. Force myself to see and answer questions I hadn’t thought of yet. State my core hypotheses. Focus on what ultimately mattered. Communicate all of this to others in a clear and simple way. The majority of the hypotheses reflected in this document
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