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The Aesthetic-Usability Effect: Why beautiful-looking products are preferred over usable-but-not-beautiful ones. | UX Magazine

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Users are strongly influenced by the aesthetics of any given interface, even when they try to evaluate the system's underlying functionality.

Home ›› Customer Experience ›› The Aesthetic-Usability Effect: Why beautiful-looking products are preferred over usable-but-not-beautiful ones. by Abhishek Chakraborty 4 min read October 13, 2020 Share this post on Save Users are strongly influenced by the aesthetics of any given interface, even when they try to evaluate the system’s underlying functionality. The aesthetic-usability effect describes a phenomenon in which people perceive more-aesthetic designs as easier to use than less-aesthetic designs. The effect has been observed in several experiments and has significant…

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