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The Animal Movement’s Biggest Blind Spot - Pax Fauna

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This post is the first in a series of three articles. In part one, I make the case that the farmed animal movement’s dominant theory of change neglects the role of social norms in shaping people’s attachment to meat. As a result, current strategies are insufficient to bring about the end of animal farming. In part two, I’ll introduce the science of social networks, which has cast new light on how changes in norms spread. In part three, I present social movements as a potent strategy for unleashing the power of social networks to change norms at scale, particularly in the case of animal freedom.

The Animal Movement’s Biggest Blind Spot - Pax Fauna The Animal Movement’s Biggest Blind Spot Aidan Kankyoku | October 17, 2022 In Part 1 of the "It’s Social Norms, Stupid" series, Aidan explains how the farmed animal movement’s dominant theory of change neglects the role of social norms in shaping people’s attachment to meat. As a result, current strategies are insufficient to bring about the end of animal farming. Part 1 of It’s Social Norms, Stupid This post is the first in a series of three articles. In part one, I make the case that the farmed animal movement’s dominant theory of change n

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