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The Best Companies Will Stop Making Software

thegeneralpartnership.substack.com · 1,866 words · saved by 1 readers

A shoe, a spec, and software's Nike moment

My first day in Taiwan working for AND 1 taught me a ton. It was 1998, and I flew from Philadelphia to Taipei, and then drove to Taichung. I met my boss for the first time and handed over a tube of blueprints I’d carried from the U.S. as if they were the Dead Sea Scrolls. He spread them out on the table, made a few edits and rolled them back into the tube. He handed it to me along with an address. With a member of our local development team, we drove to the address, which dropped us in front of a metal roll up door in an alley in the middle of the city. Inside, there was an older man dressed…

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