Building an open-source community

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Arrikto’s VP of community shares 5 ways to apply guerrilla marketing techniques in an open-source software community. ‍ ‍ Jimmy Guerrero feels like he’s worked for Arrikto for much longer than a few months — a good thing, to be clear. The VP of community and marketing described the momentum of the MLOps platform company with excitement when we spoke with him in August 2021. “If startups are done correctly, time moves fast. If not, every day is a struggle,” he says via Zoom from San Mateo. He should know. Before joining Arrikto, Guerrero helped bring a number of enterprise software startups to market, including YugabyteDB, InfluxDB, and StrongLoop. Before that, he worked in product marketing for Red Hat, Oracle, and MySQL among other tech giants. “I’ve been in and around IT for 25 years and have worn many hats — tech support engineer, sales engineer, product manager, marketer, developer relations person, and co-founder,” he says. “I’ve gotten to experience all the roles in startups in t

5 Steps to Building a Successful Open-Source Community - Unusual Starting Your Company Starting Your Company Finding PMF Finding PMF Building your GTM machine Building your GTM machine Hiring & Leadership Hiring & Leadership Fundraising Fundraising 7 min read 5 Steps to Building a Successful Open-Source Community Intro Intro 7 min read 5 Steps to Building a Successful Open-Source Community TLDR: Top takeaways to build an open-source community Jimmy Guerrero’s approach to open-source community development is scrappy but resourceful. He starts by understanding the needs of the community and

Building an open-source community

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