Developing open-source software customers
Learn how to develop customers in open-source software projects, with insights from leaders of Sysdig, Heptio, Styra, and more. Customer discovery differs in some important ways when it’s done in the open. For one, project feedback is mostly public, meaning more users can weigh in on issues, feature requests, and other topics. Founders can leverage this to rapidly engage with end users, fueling faster project iteration. They can pose open-ended questions at once to an audience of early adopters that is much broader than standard customer interactions allow. Additionally, self-service adoption (or the lack thereof) provides important validation regarding early product hypotheses. Start by developing a robust core user persona to bring focus to your early product development efforts. Open-source founders typically tackle customer discovery by starting with the tactics described in the Unusual Field Guide, but instead of working with a limited number of design partners, their process lo
Open-Source Software Growth: Building Your First Customers - Unusual Starting Your Company Starting Your Company Finding PMF Finding PMF Building your GTM machine Building your GTM machine Hiring & Leadership Hiring & Leadership Fundraising Fundraising 10 min read Open-Source Software Growth: Building Your First Customers Intro Intro 10 min read Open-Source Software Growth: Building Your First Customers Part 2 of the Field Guide addendum for building a new company involving open-source software. Learn how to develop customers in open-source software projects, with insights from leader
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