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Onboarding is a transaction – Anton Sten

antonsten.com · 805 words · saved by 1 readers

Onboarding is one of the few moments where you have a user's complete attention and their clear intent. That is not a moment to rush through.

A design post that’s not about AI. I know. Rare. I’ve been working with two different teams lately, both early-stage, both building something genuinely useful. And both had made the same decision before I arrived: keep onboarding as short as possible. Fewer screens. Fewer questions. Get users to the product fast. I understand the instinct. Churn during onboarding is the thing that keeps founders up at night. Every extra screen feels like a risk. So you cut, and cut, and cut until what’s left is a signup flow so frictionless it almost feels rude — like meeting someone and immediately handing th

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