What makes a great museum label? - MuseumNext

The best museum labels do more than provide information. A great museum label takes its reader on a revelatory journey, reframing perceptions along the way and provoking a lasting reaction.

The best museum labels do more than provide information. A great museum label takes its reader on a revelatory journey, reframing perceptions along the way and provoking a lasting reaction. Swarupa Anila, Director of Interpretative Engagement at the Detroit Institute of Arts and juror for the American Alliance of Museums Excellence in Exhibition Label Writing Competition, sums up just how powerful a single label can be: ‘A brilliant label sweeps you into a bodily experience. Eyes widen. Breath stops. Skin rises to goose bumps. Heartbeat quickens. You look around and feel you’re seeing a…

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