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The Ladder of Evidence: Get More Value From Your Customer Interviews and Product Experiments - Product Talk

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One of the best signs of an effective product team is a regular cadence of customer interviews and product experiments. But it’s not enough to simply check the box on […]

One of the best signs of an effective product team is a regular cadence of customer interviews and product experiments. But it’s not enough to simply check the box on these activities; we need to make sure that we do them effectively. Without a strong background in research methods, it’s hard to know how you are doing. I’ve developed a simple framework to help teams evaluate the effectiveness of their methods. It’s called the Ladder of Evidence and I explain it in the video below. Can’t see the video? Click here . Watched the video and want to learn more? See these related articles . Full Tran

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