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Finding aha moment – Two approaches - GoPractice - https://gopractice.io/product/finding-your-products-aha-moment-a-qualitative-plus-quantitative-approach/

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A very common mistake when looking for an “aha moment” is to jump into quantitative analysis right away. It can be tempting to start calculating the correlation between different actions and long-term user success or measure retention rates among cohorts of users who have performed different actions. But there are two big reasons not to skip qualitative methods:

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