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Small Things Matter — Redesigning Tokopedia’s Search Filter | by Adze Ganesha | Tokopedia Design | Medium

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How Changing Small Things Can Increase CVR up to 26%

Small Things Matter — Redesigning Tokopedia’s Search Filter How Changing Small Things Can Increase CVR up to 26% Adze Ganesha 7 min read · Jun 26, 2019 -- 4 Listen Share Press enter or click to view image in full size Press enter or click to view image in full size Have you ever felt frustrated when you couldn’t find something you were looking for? In the e-commerce world, it does not happen because of lack of choice. Instead, the difficulty comes because there are too many choices offered. Only by entering one keyword, then BAM! You’ll get tons of similar products ready to be picked. With var

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