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The Smartest Website You Haven't Heard of

bedelstein.com · 1,319 words · saved by 3 readers

lessons in UI design from an industrial supply company.

Most people I know haven't even heard of it, but mcmaster.com is the best e-commerce site I've ever used. McMaster-Carr is an industrial supply company. They sell nuts, bolts, bushings, bearings – pretty much anything an engineer needs to build stuff. I've purchased from them dozens of times over the past few years, both for personal and school projects. But what makes their website so great? And why should an industrial supply company have the best e-commerce site on the internet? mcmaster.com is great because it does what it needs to, and nothing else. First, let's look at the visual design

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