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The Real Competition is the Water | RKG

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“Every morning in Africa, a gazelle wakes up. It knows it must run faster than the fastest lion or it will be killed. Every morning in Africa, a lion wakes up. It knows it must outrun the slowest gazelle or it will starve to death. It doesn’t matter whether you’re a lion or a gazelle. When the sun comes up, you’d better be running.” I think there are two important concepts for entrepreneurs that come from this: Speed: How soon do you have to face reality? The lion and the gazelle have to face reality every day, and the cost of ignoring it is death. That’s a powerful combination. For many startups that have a lot of runway, it can feel like they have the opposite combination. With 3-4 years of cash, they don’t have to face the reality of the markets (private or public) for many years. Plus, the cost of ignoring market realities now seems low. Employees are not leaving in droves. Financial plans have been revised downwards, so business performance seems fine when compared to the revised

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