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founder’s journal #3: Learn fast, slowly - by Akwaaba Tung

akwaabatung.substack.com · 866 words · saved by 2 readers

I had a strategic conversation with M (our head of marketing) today about the go-to-market strategy for our next two products (to be launched in 5 and 10 days respectively). It was A LOT of thinking and executing to be done. As a startup, we must set an audaciously ambitious goal, while being pressed for time, money, and human resources. Because “mediocre success” is worse than failure. As Abraham Thomas once wrote: The point of startup experimentation isn't success or failure itself—it’s the learning. You don't really care about the sales revenue generated by your first two reps; you care whether this is a strategy that you can scale to dozens and then hundreds of reps, or whether you need to use a completely different strategy. Mediocre successes don’t give you any learning. We want to see whether we will break or breakthrough. No in-between. It was a lot to take in and comprehend. The challenge ahead is a crazy one, for me - an “all-the-time” employee who thinks, eats, sleeps the co

Founder's Journal founder’s journal #3: Learn fast, slowly Akwaaba Tung Nov 05, 2023 27 1 Share I. I had a strategic conversation with M (our head of marketing) today about the go-to-market strategy for our next two products (to be launched in 5 and 10 days respectively). It was A LOT of thinking and executing to be done. As a startup, we must set an audaciously ambitious goal, while being pressed for time, money, and human resources. Because “mediocre success” is worse than failure. As Abraham Thomas once wrote: The point of startup experimentation isn't success or failure itself—it’s the lea

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