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What it Took to Scale Spotify’s Marketing Efforts - Spotify Engineering : Spotify Engineering

engineering.atspotify.com · 1,512 words · saved by 1 readers

At Spotify, we’ve tried to uphold the tradition of running one major holiday marketing campaign at the end of each year. The campaigns typically run on various platforms such as the Spotify Homepage and the Premium page. More recently, we wanted to run more campaigns throughout the year, perhaps

What it Took to Scale Spotify’s Marketing Efforts | Spotify Engineering What it Took to Scale Spotify’s Marketing Efforts At Spotify, we’ve tried to uphold the tradition of running one major holiday marketing campaign at the end of each year. The campaigns typically run on various platforms such as the Spotify Homepage and the Premium page. More recently, we wanted to run more campaigns throughout the year, perhaps during different holidays like Halloween or Easter. Rather than having one centralised team configuring campaigns across multiple markets, we wanted to create distributed teams loca

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