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Spotify's New Experimentation Platform (Part 1) - Spotify Engineering : Spotify Engineering

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Spotify's New Experimentation Platform (Part 1) - Spotify Engineering

Spotify’s New Experimentation Platform (Part 1) | Spotify Engineering Spotify’s New Experimentation Platform (Part 1) At Spotify we try to be as scientific as possible about how we build our products. Teams generate hypotheses that we test by running experiments — normally in the form of an A/B test — to learn what works and what doesn’t. The learnings give us insights and fuel new product ideas. Want to know why Spotify decided to build a new Experimentation Platform and how it works? In this two-part series, we’ll share what led us to throw out our old A/B testing platform (called ABBA) and

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