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Creating for a niche - Dave Snider

davesnider.com · 827 words · saved by 1 readers

The joys of a small, passionate audience

Creating for a niche May 7, 2026 The bespoke mechanical keyboard designer I prefer, MtnKBD , is closing up shop and selling off his stock. It isn’t a big surprise, as I imagine shipping a niche product from Australia for a small, global audience isn’t very cost-effective. There are literally hundreds of small mechanical keyboard makers at this point, and preferences have fractured to the degree that it is not uncommon to order one-off PCBs and 3D print your own designs. Outside of a few retailers that operate more on marketing than product, they are targeting an audience of dozens (or maybe hu

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