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[No. 3] Brand and AUM - by Craig Thomas

ckthoms.substack.com · 1,948 words · saved by 1 readers

If the feedback on early drafts is any indication of future comments, I suspect that this post will generate some good discussion. As I stated previously, my hope is to crystallize my own thought process so constructive feedback is welcome. And apologies in advance as this post is a bit longer than I originally anticipated and not as crisp as it should or could be. Here it goes. Brand is arguably the only thing that resembles a moat in traditional venture capital. The venture capital flywheel archetype is pretty simple: pick and invest in great companies and founders, support those founders and companies, and over time those founders and companies, particularly if they are successful, lead to more deal flow and better access, etc. An overly simplified version might look something like this: First, let’s define what I mean by Brand. For me, Brand is reputation and access. Specifically, the ability to access a deal at a given check-size and target ownership. Brand is an amorphous concept

[No. 3] Brand and AUM How I think about "Brand" and its relation to fund size Craig Thomas Nov 11, 2020 21 6 Share If the feedback on early drafts is any indication of future comments, I suspect that this post will generate some good discussion. As I stated previously, my hope is to crystallize my own thought process so constructive feedback is welcome. And apologies in advance as this post is a bit longer than I originally anticipated and not as crisp as it should or could be. Here it goes. Intro Brand is arguably the only thing that resembles a moat in traditional venture capital . The ventu

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