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The ROI of Branding: Best Practices for a High-Impact Project | Designer Fund

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Is now the right time to invest in brand? And if you do, what kind of ROI can you expect to see from the effort? In an uncertain economy, these two questions seem to be on everyone’s minds—including ours at Designer Fund. In our AMA with Goodside co-founders Jessica Strelioff and Danielle LaRoy, we heard how they think about the ROI of branding and invited them to dive deeper. Here, they share best practices for evaluating the value of a brand engagement, along with insights from top investors, entrepreneurs, and design leaders. Branding is an art and a science. As creative people, the art side—the moodboards and concepting, workshopping and wordsmithing—tends to get the lion’s share of our attention. What can we say? Nuts and bolts aren’t nearly as glamorous as world building. But if you, like so many of us during this recession-ish era, find yourself discussing ROI and how to make your rebrand “worth it,” it’s time to talk science. Because some of the most important decisions you’ll

The ROI of Branding: Best Practices for a High-Impact Project – Designer Fund Navigation Companies Team Blog Refer Jobs About Resources Newsletter Guides Designer Founders Design for Business Impact Social LinkedIn X (Twitter) Instagram YouTube Navigation Companies Team Blog Refer Jobs About Resources Newsletter Guides Designer Founders Design for Business Impact Social LinkedIn X (Twitter) Instagram YouTube July 12, 2023 The ROI of Branding: Best Practices for a High-Impact Project The ROI of Branding: Best Practices for a High-Impact Project Danielle LaRoy & Jessica Strelioff Is now the righ

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