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Improving information architecture through card sorting | by Andrej Dragisic | UX Planet

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When a person is browsing a website and they can’t find what they want in a few seconds, they’re unlikely to stick around for much longer.

Improving information architecture through card sorting Andrej Dragisic 8 min read · Oct 23, 2017 -- 4 Listen Share When a person is browsing a website and they can’t find what they want in a few seconds, they’re unlikely to stick around for much longer. As a result, websites benefit greatly from an intuitive structure and organization. The websites that fail to address the issues with information architecture lose sales as customers grow frustrated and leave. Information architecture (IA) is the art and science of organization , structuring, and labeling of the information. Its goal is to des

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