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You asked: We don't sell saddles here

buildingslack.com · 816 words · saved by 1 readers

Stewart shared We Don't Sell Saddles Here internally in July 2013, just before we launched our Preview Release. You can read about what was going on at the company at that time in our recent post: Good enough to be tried by the general public. He later published it on the web around the time of our public launch in February 2014. My memory of the internal reaction is straightforward: it raised our eyeline and expanded the scope of our efforts. We were deep in the details of making everything work and preparing for our first public release. Stewart, as ever, was thinking several steps ahead. He needed to convey to us the opportunity and challenge we had ahead of us: In these ways it was providing directive, tactical guidance about how we should be spending our time, and what the next phase of our efforts would look like. It was time to step up, and we all knew it. It was also setting the strategic plan for how we would win: by defining and owning a new and potentially massive market. We

From John O'Nolan (CEO of Ghost ): How did Stewart's infamous "we don't sell saddles here" essay go down internally, at the time? And how do you feel that essay aged, with hindsight? Stewart shared We Don't Sell Saddles Here internally in July 2013, just before we launched our Preview Release. You can read about what was going on at the company at that time in our recent post: Good enough to be tried by the general public . He later published it on the web around the time of our public launch in February 2014. My memory of the internal reaction is straightforward: it raised our eyeline and exp

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