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From 0 to $1B - Slack's Founder Shares Their Epic Launch Strategy

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You’ve probably heard about Slack’s exponential growth. And you may have read how the internal-communication platform — now just two years old — is already used by more than 30,000 teams and valued at over $1 billion. But have you visited its Twitter Wall of Love? These tweets are real, and they're the stuff of founders’ dreams. And yet Slack hasn’t run any big integrated marketing campaigns — they don't have an elaborate email strategy or buy million-dollar billboards. (In fact, they hit those user numbers without a CMO.) So how did the company not only launch with enviable momentum, but so quickly win users' hearts? If there’s one theme that emerges when founder Stewart Butterfield talks about Slack's success, it’s that the company made customer feedback the epicenter of its efforts. In this exclusive interview, Butterfield — previously one of the founders of Flickr— reveals how the company’s go-to-market strategy worked like gangbusters. Here, he explains the importance of prioritiz

Loading the Elevenlabs Text to Speech AudioNative Player... “HELL YEAH WE'RE USING @SlackHQ AT WORK I. LOVE. SLACK.” “Dear @SlackHQ, I love you. Yours, Dan” “@SlackHQ YOU COMPLETE ME” You’ve probably heard about Slack’s exponential growth. And you may have read how the internal-communication platform — now just two years old — is already used by more than 30,000 teams and valued at over $1 billion. But have you visited its Twitter Wall of Love ? These tweets are real, and they're the stuff of founders’ dreams. And yet Slack hasn’t run any big integrated marketing campaigns — they don't have an

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