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Jessy Lin •

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A lot of people in tech talk about measurable outcomes. Set a goal, figure out how you can tell you’ve succeeded, and channel your efforts into optimizing for that metric. It’s a principle that has helped me focus well, but I’ve been thinking about how this mindset makes people revere the quantifiable and discount the intangible change that can’t (yet) be measured: slow change that happens in the space of thoughts and ideas.

The Impact of Ideas A case for caring more about the intangible value of changing how people think 17 Apr 2019 A lot of people in tech talk about measurable outcomes. Set a goal, figure out how you can tell you’ve succeeded, and channel your efforts into optimizing for that metric. It’s a principle that has helped me focus well, but I’ve been thinking about how this mindset makes people revere the quantifiable and discount the intangible change that can’t (yet) be measured: slow change that happens in the space of thoughts and ideas. Daniel Kahneman’s Thinking Fast and Slow has sold 1.5 millio

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