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The Infrastructure

za-zu.com · 4,189 words · saved by 1 readers

Step-by-step deliverability setup: adjacent domains, SPF/DKIM/DMARC, inbox creation, and warming so emails reach people, not their spam folders.

Intro If the world's best cold email is sent but it never reaches the recipient's primary inbox, the email is worthless. Infrastructure is a prerequisite for good outbound: you might be able to succeed with mediocre emails and great infrastructure, but you will never succeed with great emails if your infrastructure doesn't work. The tragic part is that most outbound campaigns fail right here. Most people don't want to put in the work to figure it out. And their campaigns fail. That in mind, this chapter will prepare you to run cold outbound campaigns. The next chapters will teach you how to wr

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