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How to write a cold email - by Carly Ayres - Good Graf!

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The cold email. Just typing those words probably made some of you cringe. I get it. As someone who has both sent and received an ungodly number of these digital missives, I have thoughts. Today, we’re talking about what makes them work, what makes them fail, and how to write ones that actually get responses. Before we get into the how, let’s talk about the why. In an age of LinkedIn automation, AI-generated outreach, and the endless barrage of “quick questions,” you might wonder if cold emails are dead. If anything, they’re more valuable than ever—precisely because they’re harder to do well. Perhaps it’s nostalgia for a time when an email in my inbox signaled infinite possibilities—a new connection, an opportunity, kind words, a party (!!)—but I love a cold email. I got my first job from a cold email, many clients, and even a few friends. As for the emails that landed flat: I don’t remember them. Like they say, you miss 100% of the shots you don’t take, same goes for the emails you don

How to write a cold email Making meaningful connections in an age of inbox infinity Carly Ayres Oct 25, 2024 659 23 39 Share The cold email. Just typing those words probably made some of you cringe. I get it. As someone who has both sent and received an ungodly number of these digital missives, I have thoughts . Today, we’re talking about what makes them work, what makes them fail, and how to write ones that actually get responses. Setting the stage Before we get into the how, let’s talk about the why. In an age of LinkedIn automation, AI-generated outreach, and the endless barrage of “quick q

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