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Creating The Brand Halo Effect - Branding Strategy Insider

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The halo effect in psychology also works in marketing.

Marketing and psychology are closely related. If psychology is the systematic study of human behavior, then marketing is the systematic study of human behavior in the marketplace. Good-looking people, for example, tend to be perceived as more intelligent, more successful and more popular. That’s the halo effect in psychology. The halo effect also works in marketing. What key product is behind the phenomenal success of Apple Computer? In a word, the iPod. In fiscal year 2005, Apple Computer sales were up 68 percent over the previous year. Profits were up 384 percent. And the stock was up 177 pe

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