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The Five W's of UX - 52 Weeks of UX

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Who, What, Where, When, Why (and How - it ends with a “w” cut me some slack). In school we were taught that these fundamental questions must be addressed in the process of creating a strong argument and delivering a legitimate story. In the world of User Experience, being able to accurately answer these 5 questions can be the difference between a product that instantly resonates with the customer and one that quickly makes its’ way to the Startup Graveyard. Our guest author this week, Whitney Hess, makes the case that startups without a strong UX input will invariably put too much focus on the “what” and often find themselves lacking when it comes to the long-term product vision and strategy. In order to capture that vision and strategy, a User Experience professional should be included at the outset of the project, as they are uniquely positioned to help answer each of these questions: Companies that start by answering these questions and engaging in a process of UX-driven design have

The Five W's of UX - 52 Weeks of UX A discourse on the process of designing for real people. Weekly insights into better UX practices. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 52 Weeks of UX 52 weeks of UX A discourse on the process of designing for real people subscribe We provide a Hosted CMS to help you deliver great user experiences without technology hassles. Learn more with our free ebook, 5 Tips for Building Great Sites . ☞ Week 29 ☜ The Five W's of UX Who, What, Where, When, Why (a

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