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Customer Interviews: How to Recruit, What to Ask, and How to Synthesize What You Learn - Product Talk

producttalk.org · 3,189 words · saved by 1 readers

This comprehensive guide covers the who, what, why, and how of customer interviews. Get your questions answered today.

Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. This knowledge gives teams a competitive advantage that compounds over time. Whether you are brand new to conducting customer interviews or have conducted hundreds of customer interviews, this guide will cover everything you need to know including: What are customer interviews? What doesn’t count as a customer interview? Who should you interview? Who should conduct customer interviews? What is continuous interview

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