Positioning Yourself Near the Opportunity
Whether gaming, crypto, or AI, NVIDIA has positioned itself around the opportunity, and Huang has built the company to monetize each step. Not every opportunity has worked out for NVIDIA, but some do. The exact opportunities are mostly unknowable — there are too many confounding variables, even for the smartest analysts. Bill Gates initially missed the Internet (his 1995 book, The Road Ahead, barely mentioned the web). Their first few attempts didn’t land correctly (but nobody remembers those). In retrospect, nobody could have predicted exactly what the best business models and products would be. I think Huang’s advice holds true on a personal level. You won’t always know what the best opportunities are ahead of time. But it’s about making bets that are directionally correct and adjusting afterward. Why it’s important to be able to adapt your strategy quickly when given new information. And a quote from the ultimate orator, Cicero, which I quoted in The Stoic Arrow,
A quote from NVIDIA’s Huang in a recent interview: You want to position yourself near opportunities. You don’t have to be that perfect. You want to position yourself near the tree. Even if you don’t catch the apple before it hits the ground, so long as you’re the first one to pick it up. You want to position yourself close to the opportunities. That’s kind of a lot of my work, is positioning the company near opportunities, and the company having the skills to monetize each one of the steps along the way so that we can be sustainable. — Jensen Huang, CEO and co-founder of NVIDIA (on the Acquire
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