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Crucible Moments: The Pivotal Decisions That Define Us | LinkedIn

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Start your own discussion with a newsletter on LinkedIn. Share what you know and build your thought leadership with every new edition. In 2012, Nvidia CEO Jensen Huang noticed something strange. The GPUs his company was producing for gaming consoles and computer graphics were starting to pop up in research labs and academic circles. Machine learning computations that had been taking weeks to complete shrunk to hours when run on Nvidia processors. There were no commercial applications for this technology—but Jensen saw a far-off opportunity and pounced, leading what he calls a “wholesale pivot” to reorient Nvidia toward enabling AI. Most saw this as profoundly risky. It took a full decade, until ChatGPT launched in 2022, to comprehend the magnitude of Jensen's audacious decision. This is what we at Sequoia call a crucible moment—an inflection point where a choice you make today has an outsized bearing on your trajectory for years or even decades. Crucible moments define companies. They

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