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Tips for measuring behavioral frequency // Qualtrics

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Find out how to accurately measure the frequency of respondent behaviors with your survey or questionnaire.

Introduction We often need to measure the frequency of behaviors such as how often someone goes grocery shopping, how many appliances someone has purchased in the past year, or how many times someone has gone to the doctor. Yet, behavioral questions can be difficult for people to answer for a number of reasons: Recall difficulty . A patient might remember their last check-up at the doctor, but have difficulty recalling whether it happened within the past 12 months or longer ago than that. Exact values are not known . Someone is unlikely to know exactly how many times they went to the grocery s

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