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Velocity is everything · Sid's Blog

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The biggest shift in my perspective over the last 3 years: velocity is everything. It’s extremely tempting for engineers to build things that scale, things that are well architected with well thought out layers of abstractions. Over the course of my career I’ve steadily moved away from this temptation - to the point that now I can say with certainty that building things to scale is absolutely the wrong north star for any engineer, at any company, of any size. The ultimate goal is to build a product that users love. Understanding what users love is a journey of discovery. No one gets it right the first time. But if you listen closely and iterate fast, the patterns tend to emerge pretty quickly. This works at EVERY scale. From 0-1 startups to large public companies with thousands of employees. At Propelo I built a really complex user identity merging solution that took 5 weeks to build, and had 2 companies who used it and hated how it worked. While building Claude Code, I built the todo

All Posts Author Sid Bidasaria Software Engineer The biggest shift in my perspective over the last 3 years: velocity is everything. It's extremely tempting for engineers to build things that scale, things that are well architected with well thought out layers of abstractions. Over the course of my career I've steadily moved away from this temptation - to the point that now I can say with certainty that building things to scale is absolutely the wrong north star for any engineer, at any company, of any size. The ultimate goal is to build a product that users love. Understanding what users love

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