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The Tragic Story of the Infinite Scroll Feature 📱 | LinkedIn

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A renowned technology engineer and former employee of Jawbone and Mozilla, Aza Raskin, created Infinite Scroll in 2006. It is one of the features of numerous apps that is currently seen to be extremely habit-forming. He was employed at the time by the computer user interface consultancy, Humanized. Users can scroll infinitely without ever clicking, thanks to Infinite Scroll. "If you don't give your brain time to catch up with your impulses, you just keep scrolling." Raskin said in a BBC interview. He claimed that the innovation caused people to look at their phones for far longer than was necessary. "It's as if they're taking behavioral cocaine and just sprinkling it all over your interface and that's the thing that keeps you like coming back and back and back." he added as well. Raskin stated that he had not set out to addict people and now felt guilty about it. But, he said, many designers were driven to create addictive app features by the business models of the big companies that e

A renowned technology engineer and former employee of Jawbone and Mozilla, Aza Raskin, created Infinite Scroll in 2006. It is one of the features of numerous apps that is currently seen to be extremely habit-forming. He was employed at the time by the computer user interface consultancy, Humanized. Users can scroll infinitely without ever clicking, thanks to Infinite Scroll. "If you don't give your brain time to catch up with your impulses, you just keep scrolling." Raskin said in a BBC interview. He claimed that the innovation caused people to look at their phones for far longer than was nece

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