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Aza Raskin Interview: He Created Your Phone’s Most Addictive Feature. Now He Wants to Build a Rosetta Stone for Animal Language | GQ

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Aza Raskin, an advocate for ethics in technology, was born and raised in Silicon Valley. His father, Jef Raskin, was an early member of the Apple team (like, in the garage early). And his son followed his father into tech, first joining him at age ten, for a talk on user interfaces. The younger Raskin's first venture was a crowdsourced map for NGOs to use after the 2010 Haiti earthquake. His early 20s saw him joining Mozilla to build an early version of Firefox, while founding a handful of startups, including Songza, which now powers a large chunk of Google Play. In 2006, he invented the infinite scroll, the now-ubiquitous feature that seamlessly delivers ever-more content to a passive user. But then something happened that stopped him in his tracks. One of those startups, Massive Health, was designing technology to get people to eat healthier. The research team found that when they applied the subtly persuasive tactics used by consumer companies to their own work, they got the results

Save this story Save this story Aza Raskin, an advocate for ethics in technology, was born and raised in Silicon Valley. His father, Jef Raskin, was an early member of the Apple team (like, in the garage early). And his son followed his father into tech, first joining him at age ten, for a talk on user interfaces. The younger Raskin's first venture was a crowdsourced map for NGOs to use after the 2010 Haiti earthquake. His early 20s saw him joining Mozilla to build an early version of Firefox, while founding a handful of startups, including Songza, which now powers a large chunk of Google Play

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