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Optimizing For Feelings

browsercompany.substack.com · 1,658 words · saved by 1 readers

It’s a question we often ask. And while it’s not our style to dwell on the past, there’s simply no way around the fact that we’re pretty fed up with a certain philosophical framework in Silicon Valley. It has many names: the growth mindset. OKRs. KPIs. Even Minimalism — the predominant aesthetic of our era. But at its core, it all comes down to one thing: the relentless optimization of everything in our world. We believe this mindset has led us to a very specific place: one of efficiency, productivity, and profit… but not a place of humanity. Soul. Or feeling. And when we take a step back, we think feeling is kind of what matters most in this world. Humor us for a moment and picture your favorite neighborhood restaurant. Ours is a corner spot in Fort Greene, Brooklyn. It has overflowing natural light, handmade textile seat cushions, a caramel wood grain throughout, and colorful ornaments dangling from the ceilings. Can you picture yours? Do you feel the warmth and spirit of the place?

Optimizing For Feelings On seeking meaning beyond metrics The Browser Company Jun 07, 2022 271 15 15 Share I. Why are we here? It’s a question we often ask. And while it’s not our style to dwell on the past, there’s simply no way around the fact that we’re pretty fed up with a certain philosophical framework in Silicon Valley. It has many names: the growth mindset. OKRs. KPIs. Even Minimalism — the predominant aesthetic of our era. But at its core, it all comes down to one thing: the relentless optimization of everything in our world. We believe this mindset has led us to a very specific place

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