Teams OS and the Slack Social Network – Stratechery by Ben Thompson

Slack lost to Microsoft head-to-head, but has smartly shifted to a horizontal strategy that the vertically-oriented Microsoft can’t match.

Teams OS and the Slack Social Network – Stratechery by Ben Thompson Skip to content Teams OS and the Slack Social Network Tuesday, July 7, 2020 On November 2, 2016, Microsoft announced Teams at a special event in New York City. Slack decided to mark the occasion: That feeling when you think "we should buy a full page in the Times and publish an open letter," and then you do. 💫 pic.twitter.com/BQiEawRA6d - Stewart Butterfield (@stewart) November 2, 2016 The text of the ad was condescension cloaked in congratulations: Dear Microsoft, Wow. Big news! Congratulations on today’s announcements

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