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Rob Hoffman on X: "hot take: investing in visually stunning podcast sets to stand out on YouTube is a losing strategy the reason is so simple it sounds trite but stick with me as most people still misunderstand it: as a podcaster you will win to the extent you give something valuable to the" / X

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To view keyboard shortcuts, press question mark View keyboard shortcuts Home Notifications Chat Grok Bookmarks Profile More Post aniket @aniketeye Post See new posts Conversation Rob Hoffman @RobHoffman_ hot take: investing in visually stunning podcast sets to stand out on YouTube is a losing strategy the reason is so simple it sounds trite but stick with me as most people still misunderstand it: as a podcaster you will win to the extent you give something valuable to the audience Examples of value: > host being insanely funny and charismatic (Theo Von) > they’re an authority in their niche (Huberman) > they have a unique perspective due to their professional accomplishments (All In) quality of guest is one of the most common ways podcasts try to add value. But almost all of them get this wrong… quality of guest only matters to the extent the interviewer can extract new information from, or show the audience a new side of, the guest. Example: Diary of a CEO works because not

@RobHoffman_: hot take: investing in visually stunning podcast sets to stand out on YouTube is a losing strategy the reason is so simple it sounds trite but stick with me as most people still misunderstand it: as a podcaster you will win to the extent you give something valuable to the audience Examples of value: > host being insanely funny and charismatic (Theo Von) > they’re an authority in their niche (Huberman) > they have a unique perspective due to their professional accomplishments (All In) quality of guest is one of the most common ways podcasts try to add value. But almost all

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