How David Senra built the podcast the world’s most powerful CEOs can’t stop listening to | Fortune

Founders counts Jeff Bezos and Michael Dell as fans—and its ‘unmanageable’ creator turned down $50 million so he could build a media empire his way.

David Senra will tell you he doesn’t care if you listen to his podcast. And he means it. Recommended Video For five and a half years after he launched Founders in 2016, almost nobody did listen. He read one business biography per week—hard copy, with a pen and a six-inch ruler and a stack of Post-its— photographed his annotations, recorded his thoughts alone in a room, and published the result. No audience. No income. No feedback worth mentioning. “I told everyone, from day one, even with a single listener, that I was going to do this whether anybody listened or not,” he told me over FaceTime

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