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Content Design in China • UX Content Collective

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With over 1.04 billion internet users as of 2022, China has become a breeding ground for innovative applications like the e-commerce giants Taobao, Pingduoduo and Jingdong. These platforms offer millions of items at prices that seem almost unbelievable. While online payments like Alipay and Weixin Wallet ensure secure and effortless transactions, logistics companies like Cainiao and Shunfeng deliver your purchases in less than an hour, making them an integral part of daily life for hundreds of millions. However, what’s unique is that these experiences are created without dedicated content designers and UX writers*. If content design is as crucial to user experience as we believe, how is it possible to build this “digital paradise” without it? Why is it that some Chinese companies have started hiring content designers, and some have yet to hire any? To answer these questions, we interviewed over a dozen UX professionals across China. Forty content professionals based in Beijing, Shangha

Content Design in China • UX Content Collective Breaking barriers: The emergence of content design in China By Anna Potapova and Arnaud Frattini Introduction How It's Made In China Going Global The Future of Chinese Content Design Introduction Imagine a world where everything you need is just a click away, where customer satisfaction is the top priority, and where cashless payments are seamless and secure. This isn’t science fiction. This is every day in China, home to the largest online community on the planet. With over 1.04 billion internet users as of 2022 , China has become a b

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