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Bringing new life to Figma’s brand | Figma Blog

figma.com · 619 words · saved by 1 readers

A brand refresh is no small task. Especially when you’re a company that’s rooted in design—there’s an added pressure to get it right. For us to get it right, collaboration was a major theme. In fact, collaboration was the colorful thread that tied the whole process together. From the pushing-the-envelope brainstorms that involved our cross-functional teams, to the methodology behind the new illustrations, to the way we used Figma itself to bring our ideas to life. Here’s how we landed on Figma’s new look and feel. I joined Figma about a year ago with the goal to evolve the brand. Of course, I was familiar with Figma, but as I started dissecting the brand language under this lens, I realized there was a lot of great work that already existed. We didn’t need to start from scratch, we just needed to give Figma a longer runway than it currently had. The foundational brand language already had strong pillars conceptually and value-wise, but when they were established, Figma was a new and sm

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