An Overview of Coca-Cola's Entrance Into web3 — Spatial Awareness by Chris Sotraidis

An overview of Coca-Cola's entrance into web3, diving into analytics, initiatives, and initial reception for the most recent projects.

Overview Coca-Cola has an active web3 presence, and the brand is making a point to consolidate customer online experiences with their proprietary Coca-Cola app. The brand has a strong web2 presence, with philanthropy being a consistent theme with their Coca-Cola Give® portal. Sustainability, sports partnerships, and mental health awareness are three consistent themes through Coke’s brand style and storytelling. Initiatives Coca-Cola app (web2) : Coca-Cola app is a customer loyalty program to ‘unlock refreshing surprises and redeem rewards—all at your fingertips’. Customers primarily interact w

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