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Decentralized Brands — nishant medicharla

nmedicharla.mirror.xyz · 3,942 words · saved by 1 readers

Creating real fanbases through friendships and blockchain technologies.

Brands should focus on deepening shared connections by building new mechanisms for participation using decentralized technologies In a world of saturated media, establishing shared connections to each other as a function of the brand is the next step for Brands/IP to cement themselves into culture. In this paper, I’ll set some context for the cultural boom of NFTs, how they became a mechanism for community, and argue for brands to focus their web3 explorations on how they can deepen shared connections among their fans and cement themselves in culture. Notes: One of the Internet’s greatest gift

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