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Jonathan Ive and the Future of Apple | The New Yorker

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Inside the top-secret lab where the world’s most powerful design team created the Apple Watch.

Save this story Save this story I. Launch Day “So much of our manufactured environment testifies to carelessness,” Ive says. Things are “developed to be different, not better.” Photograph by Pari Dukovic In recent months, Sir Jonathan Ive, the forty-seven-year-old senior vice-president of design at Apple—who used to play rugby in secondary school, and still has a bench-pressing bulk that he carries a little sheepishly, as if it belonged to someone else—has described himself as both “deeply, deeply tired” and “always anxious.” When he sits down, on an aluminum stool in Apple’s design studio, or

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